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The AJ Crimson Beauty line, like most great inventions, was borne out of necessity. “I felt like there was an absolute need to bring products to women that actually worked and didn’t oxidize or change,” explains Crimson. “I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in. So often, makeup has been designed with a one size fits all mentality, and with black women and women of color holding such a huge share of the market in terms of spending, they should also have products more catered to their needs instead of them having to fit themselves inside a box. My cosmetic line contains shades for women of every ethnic background and skin tone.” Crimson discovered his passion for makeup while working in the music industry in artist development. He was responsible for conceptualizing the imaging and packaging of recording artists before they were presented to main stream public audiences. In this capacity, he would hire makeup artists and wardrobe stylists, but soon found himself taking an active part in the process. “I wanted to convey a very specific image, and often times when you’re creative, you can’t really expect people to execute your vision as you see it; so, you have to take the matter into your own hands and pretty much figure it out. I decided it was going to be a route I wanted to explore, and it became the thing that snowballed into what it is today.” That thing has turned into the internationally renowned AJ Crimson Pro Cosmetic line which is distributed by retailers Kenig + Alcone (New York), Frends Beauty Supply (North Hollywood) Gifty’s Daughter (Lagos, Nigeria) and Tonez Beau A Trois (Kingston, Jamaica).


With his credo Beauty is Love, Crimson thrives on designing cosmetic products that are universally inclusive of every woman. From the deepest to the fairest of skin, AJ CRIMSON PRO has a solution to produce beautiful skin. “I often say, it is better to look good than to feel good,” concludes Crimson. “Meaning, we can’t always control how we feel, but we can do something to make us feel special, more beautiful on the outside which many times contributes to healing on the inside and builds confidence. I want every woman to be able to participate in the conversation of beautiful skin. That philosophy is the driving force behind everything we create at AJ CRIMSON PRO.”