A financial plan will:
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1. Keep you out of debt
2. Give you an understanding on how much you can afford to spend on self-promotion
3. Help you create financial goals
4. Plan for your future
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Personal Income + Living Expenses = Budget for Self-Promotion
In other words: If you know what your income is and how much your monthly budget is then you will find a monthly budget for promoting yourself.
Download the financial planning spreadsheet and start creating your monthly advertising budget
(and don't forget to put away a little for the future):