by Lamont Dunnigan
Offices are closing, bags and cars are being packed, and people are heading east for the winter. Is this some sort of backwards migration? Not quite. It is simply the holidays; a time to be surrounded with family and friends. This once a year tradition rings true in Los Angeles as you can bare witness to the shortage of productions taking place.
Is there no work at all?
Of course, there is, but keep in mind, that it is very sparse around this time of year. However, in this time of solace, tis’ the season to brush up on your contacts. One of the many reasons why this network began was to aid hair & makeup artists in strengthening their career. Most of which can be attributed to the way you run yourself as business. So here are some tips to keep you warm and ready for the upcoming new year:
We cannot stress this enough! You should be networking and connecting with people all year round. With the holidays, there are tons of holiday parties going on. Make sure you have business cards on hand and look to make new connections for the new years. And of course…have fun too! But party with a purpose! Remember that most of the jobs you get will be through someone you have networked with.
2. Build your Plan
Before the new year starts, you should have a SOLID plan laid out for yourself. Set up goals you want to achieve and how you can go about achieving them. This includes setting up a financial plan for yourself (especially with the trade shows coming up soon) Also, update your calendar. Make note of all trade shows, award ceremonies, film festivals, anything that can help you network and build contacts. The more pinpoint focus you have, the easier it will be to get what you want. Be sure to set time to take workshops and classes, as you can never know too much!
What’s a plan without research? Do your homework and find out the information you need to reach those goals next year. For example, if you want to work in film, find out who the upcoming stars are, which production companies have films slated this year, and who are the next big directors. The same can apply to any industry and/or specialty. The down time of the holiday season is a good time to get back on track and find out who and what people will be talking about next year.
4. Social Media
New to the the social media train? No worries, you are not the only one and now is the best time to do it! First, make sure to have platforms across the most popular social media sites. The top three sites are:
Follow and like other pages and have people “like” and “follow” you back. Get into the habit of posting a few times a day, because creating the account isn’t enough, you must be involved and maintain the contacts/relationships that you have created. The more you are seen as a content provider, the more people will look forward to your posts and become dedicated followers. Keep in mind, that social media marketing IS still marketing. These sites are the best way to advertise your service and show people what you can do.
Youtube is also another large social media platform that you should take advantage of. It doesn’t take a lot of work to record a video and post it. And, the more views and followers you have, the more likely it is to get paid advertisement on your page which turns into more money for you.
The key is preparation. You can never be overly prepared.